There is some good info here. But…I might also offer this up as “how not to begin a presentation.” First, the really bad joke. Then, highlighting how bad the joke was. And then finally, using the cliche line of “between you and lunch.” Here’s what I’ve learned. Always present your material as worthy of missing lunch if they have to. Never apologize about where you fall in the presentation schedule. Just present baby…confidently.

IDG’s CMO Josh London spoke at Digital Media Strategies 2017 on the topic of brand transformation and the value of brand ambassadors.

IDG’s Josh London on brand transformation at #DMS17

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